Harvey Nichols SS19 Fashion Show
iEffects worked with Harvey Nichols, Birmingham to bring illumination to the SS19 Fashion Show and after-party. The event was attended by over 600 guests who observed and appreciated some of the most sought after menswear and womenswear from the biggest names in fashion; Stella McCartney, Fendi, Versace, Christian Louboutin and Valentin were just some of the names on the runway.
The fashion show transformed Level 1 in the Mailbox car park in Birmingham into a runway and we worked with the team on their lighting and sound installation. They’d struggled to find anyone that could rig lighting within the low ceiling of the car park to light the event like an art installation, rather than a spotlighted runway.
However with the right truss and panels, we were able to install the lighting to give enough height for the models to walk and pause, whilst concealing the framework above. We also installed sound systems with delay stacks to ensure that the sound was level throughout the space within the car park, ensuring that there was no echo during the event.
It wasn't just about the runway, we helped to transform the Brasserie and Bar on the ground floor in Harvey Nichols, Birmingham to an after-party celebrating the show. As well as draping the car park for total blackout, the brasserie and bar was draped to hide the interior walls and create a darker space.
We used 160m of drape in total and provided our sound, lighting and confetti canons to create a day to remember for all attending guests.